Founding his own company in 1984, Michael Schwartz quickly distinguished himself as a person committed to making a difference. He is well known for having gone toe-to-toe with the FDA when he tested the parameters of 1994's DSHEA structure/function verbiage by immediately labeling his products with self-descriptive names and producing coordinating literature. Michael's® at-one-time unique "Synergistically Complete®" concept now has become the motto most identified with nutritional supplements. With his more than 15-year history with the industry, Michael could arguably be called the "Father of the Natural Products Industry" as it is today.